Digital Content & SEO Specialist

We are seeking a strategic and creative Digital Content & SEO Strategist to support our marketing and digital engagement initiatives across industrial and technical sectors.  This role blends content development, search optimization, and performance analytics to enhance our visibility, credibility, and audience engagement across multiple channels.  The ideal candidate excels at creating clear, compelling content for engineering-focused audiences while driving measurable improvements in organic search and online brand presence. 

Responsibilities
Content Strategy & Development 

• Plan, develop, and maintain a content roadmap that supports marketing objectives and business priorities.
• Produce high-quality digital content- including articles, blog posts, emails, case studies, and thought-leadership pieces- that communicate technical concepts with accuracy and impact.
• Collaborate with cross-functional stakeholders to ensure content aligns with broader brand messaging and product positioning.
• Maintain consistency of tone, structure, and messaging across all platforms and materials.

SEO & Optimization

• Lead organic search initiatives across local, national, and industry-specific landscapes. 
• Research and integrate strategic keywords to strengthen visibility across websites, articles, and marketing materials.
• Update and optimize existing pages, links, and digital assets for improved ranking and user experience. 
• Apply industry best practices related to search intent, algorithm changes, and evolving technical SEO standards.

Digital Publishing & Distribution

• Manage content across owned channels such as websites, email and social platforms, using tools such as WordPress, Buffer, and PR distribution platforms.
• Support earned media and digital storytelling initiatives through the creation of media-ready assets, PR materials, and distribution support. 
• Ensure search-aligned messaging across digital collateral such as press releases, web pages, and digital campaign materials. 

Analytics & Reporting 

• Monitor performance metrics daily to evaluate search strategy, content effectiveness, and engagement trends.
• Produce reports and presentations that translate data into actionable insights for key stakeholders. 
• Recommend and oversee continuous improvement efforts to enhance organic search growth, authority building, and overall digital performance. 
• Conduct competitive research to identify opportunities, benchmarks, and emerging trends. 

Qualifications 

• 5+ years of experience in content development, SEO, or digital marketing roles.
• BA/MA in Marketing, Communications, Advertising, or related fields.
• Demonstrated ability to create and edit content for technical or engineering-minded audiences.
• Strong understanding of SEO principles, Google's ranking factors, and industry-standard optimization tools.
• Experience working across earned, owned, and shared media channels.
• Familiarity with tools such as WordPress, Buffer, Prowly, PR Newswire, and analytics platforms. 
• Proven track record designing and executing successful public relations campaigns. 
• Solid experience with social media including LinkedIn, YouTube, etc.
• Proven ability to manage multiple projects and deliver high-quality work within deadlines. 
• Strong communication skills and experience collaborating with cross-functional or global teams. 

Pay Range: $65,000 - $80,000 Base Salary.

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future.  An employee's pay within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location and prevailing minimum wage, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. 

Benefits Offered:
We offer a comprehensive package of benefits including Medical (HMO/PPO/HDHP), Vision, Dental, Life (Basic & AD&D), Disability (STD and LTD), Legal, and Pet Insurance Plans, 401(k) Plan with match, Commuter Transit Benefits, Employee Resource (EAP and GEAS) Plans, Fitness Club Membership, Tax Savings (HSA and FSA) Plans, Parental Leave, Paid Time Off, and Paid Holidays.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable.  The amount and availability of any bonus, commission, or any other form of compensation for any particular employee remains in the Company's sole discretion unless and until paid and may be notified at the Company's sole discretion, consistent with the law.  

Applicants must currently be authorized to work in the United States on a full-time basis. Sponsorship for work authorization is not available.

MISUMI is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law.

FOR CALIFORNIA RESIDENTS:

MISUMI USA, Inc. (“MISUMI”) complies with the California Consumer Privacy Act (“CCPA”), California Privacy Rights Act (“CPRA”), and other applicable privacy laws. We may collect the following categories of personal information for purposes of the application and hiring process: name and contact information (phone number; mailing address; email address(es)); education and qualifications; employment history and experience; LinkedIn profile; and other information voluntarily provided by the applicant. Under the CCPA and CPRA, California residents have the right to know, correct, delete, and/or limit the use of certain information collected by MISUMI. For further information, see our full privacy policy at https://us.misumi-ec.com/careers/privacy/california-privacy-rights/. If you have any concerns, please send an email to hr1@misumiusa.com.